Consumers across the globe are embracing the Internet as a primary source of information, but Canadians are unique in their use of digital and social media. The 2010 Digital Influence Index reveals that Canadians have high levels of online engagement but a lower level of trust in the Internet.
This and several other in-depth findings about how the digital world shapes Canadians’ lives and decisions are available in this version of the Digital Influence Index. Or review the news release announcing the study’s nationwide launch.
Hear from our Canadian experts on the study’s significance for their respective services and sectors:
Intro
David Bradfield introduces the Digital Influence Index and explains what it means for Canadian marketers.
Corporate
Bill Walker explores the digital space within all sectors of the Canadian economy.
Consumer
Kim Saunders examines why consumer-based industries need to pay attention to what’s happening online.
Financial
According to Anne Lachance, digital is crucial for understanding the changing influences for financial services clients.
Healthcare
Leslie Wood discusses the level of trust among Canadians in obtaining healthcare information online.
Public Affairs
Blake Johnston, John Sparks, Michael von Herff and Paul Monlezun describe the study’s impact on the public affairs practice.
