The Internet has transformed the lives of millions while disrupting and displacing the business models of traditional media channels around the globe. But what impact does the Internet have on how people live? How important a role does it play in their decisions? Does that role vary from country to country, or are users’ experiences universal? Will concerns about such issues as privacy and security dampen consumers’ digital enthusiasm, or will new media continue to play an expanding role in their lives?
These are critical questions. The Digital Influence Index has answers.
Now in its second year, the Digital Influence Index has expanded to cover 48 percent of the global online population, spanning France, Germany, the United Kingdom, Canada, China, Japan, and the United States. Through measuring key aspects of consumers’ use of the Internet — from media consumption patterns to the degree of adoption of digital behaviors, to involvement with social networking — the Digital Influence Index sheds new light on the ways in which the Internet is impacting the lives of consumers.
